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Creating content and managing communications- in whatever format it is.


The technique of managing and directing public impressions of your company in order to draw in new clients and increase the fervor of current ones is known as public relations, or PR.

PR tactics that are carefully thought out are effective commercial tools. As opposed to marketing and advertising, public relations (PR) makes use of free communication channels like community and local media, the internet, business networks, and interpersonal interactions with clients and the public.



Writing press releases, scheduling interviews, and holding press conferences are all part of media relations. The goal is to generate positive coverage for your company or product. Essentially, you want the media to do your advertising for free.

The key to media relations is creating a "hook" to attract audiences. You must have an eye for a compelling story that the media will want to cover. You must also have the skills to get the story out there, which vary depending on the role. Copywriters craft snappy, well-written press releases, while company spokespeople stand up and give press interviews. In smaller organisations, one person is responsible for everything.


Community engagement officers work to strengthen a company's ties to its local (and not-so-local) communities.

The following are some of the reasons for doing so:

Obtaining local support for a project, such as the construction of a new manufacturing plant, is an example of 'giving back,' which improves the company's ethical reputation.

Attracting people's attention to your products or services To be a community engagement officer, you must first understand how people in the community think and act, and then figure out how to best engage with them, whether through events, school visits, or newsletters. You must be well-organized, intuitive, energetic, and strategic.


When disaster strikes, you need crisis management PR: a faulty product must be recalled, an oil tanker spills, an employee accuses the company of wrongdoing, or the CEO is arrested for public indecency. These issues have the potential to harm the company's reputation and must be addressed as soon as possible.

Crisis managers are quick thinkers who understand how to spin a situation. They are capable of managing teams and delegating tasks. They are familiar with all media channels and can tell which problems require a press conference and which can be solved with a single tweet.