The value of in-person events has significantly increased because to the multiple digital and social channels those are currently available. The majority of organizations today understand that event marketing is a crucial component of their integrated marketing strategy that deepens relationships that have been established online, through mobile devices, and through interactive media.
Creative event marketing does not always imply a massive, extravagant show on a global scale. It could also be small, quiet one-on-one interaction between the brand and a specific customer. Whatever the scale, creative event marketing has one goal in mind: to provide value to your audience in very intimate, interactive, and immersive ways. By doing so, we create brand fans rather than customers.